Vacancy Detail

Sr. Communications Advisor, Digital and Social Media

Department: Strategic Communications
Status: Temporary Full Time (12 Months)
8 Hour Shifts, Days Schedule (Subject to Change)
Location: Corporate Office/Hybrid
Wage Schedule: $44.990 - $61.350 per hour
File Number: 2400001497

POSITION DESCRIPTION:

Lakeridge Health is seeking a skilled Senior Communications Advisor, Digital and Social Media, to join our dynamic Strategic Communications team. The successful candidate will be responsible for developing and implementing digital and social media strategies to enhance Lakeridge Health's online presence and community engagement efforts.

DUTIES AND RESPONSIBILITIES:

· Develop and execute comprehensive digital and social media strategies aligned with Lakeridge Health's overall objectives.

· Lead the planning, development, and implementation of digital marketing campaigns across various platforms, including social media, email, and search engine marketing.

· Oversee Lakeridge Health's social media accounts, including content creation, scheduling, and community management.

· Lead the creation of engaging content (written and visual) for various digital and social media platforms, including but not limited to Meta (formerly Facebook), X (formerly Twitter), Instagram, LinkedIn, and YouTube.

· Monitor and analyze social media and digital marketing metrics to track performance, identify trends, and make data-driven recommendations for optimization.


· Collaborate with cross-functional teams to ensure alignment and integration of digital initiatives with overall organizational goals.

· Serve as a subject matter expert on digital and social media trends, tools, and platforms, providing training and guidance to internal stakeholders as needed, and provide thought leadership on innovative approaches to engagement and storytelling.


QUALIFICATIONS:

· Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.

· Minimum of 5-8 years of experience in digital marketing, social media management, or related roles, with a proven track record of driving results in a complex organisation or healthcare setting.

· Expertise in developing and executing digital and social media strategies across multiple platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.

· Strong analytical skills and experience with digital analytics tools, such as Google Analytics, Facebook Insights, and social media monitoring platforms.

· Excellent leadership and project management skills, with the ability to manage complex projects and lead cross-functional teams effectively.

· Exceptional communication and presentation skills, with the ability to convey complex concepts and ideas clearly and persuasively.

· Strategic thinker with a creative mindset and a passion for innovation and continuous improvement.

· Experience working in the healthcare industry or with healthcare clients is an asset.


CONDITIONS OF EMPLOYMENT:

The terms and conditions of employment are in accordance with Lakeridge Health's policies and procedures.

Lakeridge Health thanks all applicants, however, only those selected for an interview will be contacted.

Successful External applicants must provide a satisfactory Criminal Investigation Reference for the vulnerable sector, dated within the past six (6) months.

Accommodation will be provided in all parts of the recruitment and assessment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Applicants need to make their needs known in advance.

At Lakeridge Health we value inclusion and diversity. We are committed to fostering a culture that is respectful, inclusive and accessible and to employing a workforce that is representative of the diverse community we provide services to. As an equal opportunity employer we welcome applications from all qualified applicants.

Lakeridge Health is committed to providing a safe and healthy work environment and to preventing the transmission of COVID 19 infections among Lakeridge Health team members and our patients. New Lakeridge Health team members will be required to provide proof of full vaccination for COVID-19 during their Post-offer/Pre-employment Health Assessment, subject to any exemptions recognized under the Ontario Human Rights code.